In turn, you can encourage target audiences to engage more Choosing a Prize Through contests or influencer giveaways, you convey specific messages about your brand values. You can leverage the attention you’re getting from your campaign to build brand loyalty. You can market your products without resorting to traditional methods. Either way, it’s a great opportunity to share your new goods.

You may also opt to do a discount code giveaway if you can’t afford to offer an entire product for free. You can use your latest goods as a prize.

If you’re looking to promote upcoming products or events, you may do so through social media giveaways. Consequently, you should see more activity on your social media pages than the usual. You may also ask your audiences to leave a comment or tag you in a post they created.īy partnering with an influencer, you should see more people participating in the giveaway.

If this is your goal, then your campaign should require participants to like a post or subscribe to your channel. Giveaways can increase activity on your social accounts. You can host a giveaway and require participants to sign up for a newsletter or fill out a form found on your website. Let’s say you’ve learned to embrace YouTube influencer marketing. If so, influencers can help you reach a wider audience and encourage more people to join. You might want to drive more traffic to your website or a specific landing page using your influencer giveaway.

Listed below are some of the goals you might want to consider when you’re running influencer giveaway campaigns. You can drive traffic to your website, improve brand awareness, and ultimately increase conversions. For starters, you can increase activity on your social channels. Establishing a GoalĪn influencer marketing campaign that involves giveaways can help you achieve all sorts of business goals. Instead of salesy pitches, they would rather listen to the opinions of their favorite influencers.īrands usually team up with influencers to run marketing campaigns such as social media giveaways, which are beneficial to all parties involved. Research shows that about 84% of millennials don’t like, much less trust, traditional marketing tactics. Thus, we’ve come up with a little guide to help you run successful influencer giveaway campaigns.Įach year, we see more brands implementing an influencer marketing strategy to reach out to specific audiences and keep them engaged. We often talk about why influencer marketing is important, but we rarely bother to acknowledge that these campaigns require so much planning.

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